In this article, we cover the topic of international marketing and explore 1) an introduction to international marketing, 2) factors to consider for international marketing and 3) a conclusion. INTRODUCTION TO INTERNATIONAL MARKETING Jet travel opened up the world to many people, and the expansion of the World Wide Web took that one step further. So there is difference between Domestic and International Trade. When trade is confined to the geographical limits of a country, it is a domestic or national trade. In national trade, both the buyer and the seller are of the same countries and they enter into trade agreements subject to the national laws, practices and customs of trade. Segmentation, Targeting, and Positioning. Segmentation, in marketing, is usually done at the customer level. However, in international marketing, it may sometimes be useful to see countries as segments. This allows the decision maker to focus on common aspects of countries and avoid information overload.